Dr Parry, who is on the faculty of Cardiff University will present a session entitled Life Lessons from a Life Scientist  and how the event industry can support such work.

Heledd Williams, Head of Business Events at Meet In Wales explained, "our sector-focused campaign has opened people’s eyes to the rich mix of businesses and sectors that call Wales their home. We were pleased to be able to bring Dr Parry to ibtm World and introduce the world of Life Sciences to a new audience and work with our partners to truly showcase Wales as a meetings destination.”

Life Sciences is undoubtedly one of the growing sectors in Wales, with the region hosting academic and corporate communities and research centres that influence scientific knowledge and behaviour around the world. The Welsh Life Sciences industry currently employs more than 12,000 people, in over 260 companies (ranging from SME's and start-ups to large blue chip companies) with an approximate turnover of £2.6bn. With world-leading academic expertise and a central Life Sciences Hub, Wales demonstrates a strong competitive advantage in Medtech, Diagnostics, Wound Healing, Regenerative Medicine and Cell Therapy and is already creating a world-leading Regenerative Medicine ecosystem, which includes academics, the NHS, Government and centres of excellence. 75% of the life sciences market is export focussed.

Companies based in Wales are supplying their products and services to markets all around the World from Spain and Ireland, to Canada, Brazil, Qatar and Singapore.
“I’m delighted to be able to share not just the importance of the Life Sciences sector, but also its place in Wales,” commented Dr Lee Parry. “As a nation, we’re extremely proud of the advances we continue to make in the scientific world and it’s a privilege to be able share that story and encourage event organisers to explore the long-established industry links that exist in the region.”
In recent years Wales has transformed its business landscape, having evolved to concentrate on industrial and service-based activities, from technology to Fintech, renewables to creativity.