Tour de France 2027 is Coming to Wales
Wales will host Stage 3 of the men’s Tour de France on Sunday 4 July 2027, with the route running from Y Trallwng (Welshpool) to Caerdydd (Cardiff) – the spectacular climax of the UK Grand Départ.
For the first time ever, this world‑renowned event comes to Wales, marking an historic moment for the nation and offering powerful opportunities for the corporate events sector, including associations, conferences, team‑building programmes and incentive groups. The global spotlight will showcase Wales as a destination where business events can be elevated by unique landscapes, culture and world-class outdoor experiences.
The Tour’s arrival will deliver a legacy that extends well beyond race day. For the business events community, this moment invites fresh itineraries and innovative event formats that harness Wales’ growing reputation as a world-class destination for active, sustainable and experience‑rich corporate events.
Geraint Thomas: Cycling Ambassador for Wales
To coincide with the route reveal, Geraint Thomas OBE, two-time Olympic Champion and winner of the 2018 Tour de France, has been named Wales’ Cycling Ambassador.
In the run up to 2027, Geraint will work with Visit Wales to champion the world-class cycling offer Wales has; our road climbs, mountain biking, gravel and family-friendly, traffic-free trails.
Geraint ThomasWith world-class road climbs, incredible mountain biking and traffic‑free family trails taking you through some stunning scenery and welcoming towns and villages, Wales offers something for every rider."
A Landmark Opportunity for Business Events in Wales
The exciting announcement of the Wales stage isn't just for cyclists, it's designed to inspire business event planners with business event that thrive on inspiration, well-being and outdoor experiences. With the Tour de France arriving in 2027, there’s never been a better time for Business Event planners to build cycling-themed moments in their programmes.
As the UK's largest free spectator sporting event, the tour presents an exciting opportunity for planners to craft experiences that immerse delegates in Wales' breathtaking landscapes and vibrant cycling culture—or simply enjoy the thrill of the race outside of conference sessions.
Wales' conference ambassadors aligned to the Research Excellence Framework’s leading health, sport, social and life sciences sectors champion international association conferences focused on fitness, wellbeing, and innovation. Whilst the dynamic options for corporate away days, team building, and incentive experiences are all thoughtfully designed to uplift and energise teams with wellbeing initiatives guided by our passionate and skilled activity leaders.
