With a diverse range of sectors and specialisms in Wales, we are proud to showcase some of our leading Conference Ambassadors in Wales. 

Computer Science and Compound Semiconductors

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Alberto Roldan Martinez

Senior Lecturer in Computational Chemistry and Catalysis, Cardiff University

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Dr. Roldan is conducting research to better understand the surface processes that influence heterogeneous catalysis phenomena, which are closely related to environmental remediation and clean energy. To achieve this, his team is using various computational tools to simulate the physical and chemical properties of systems, as well as the reaction mechanisms. By utilizing micro-kinetic models, they can optimize catalyst structures and working conditions, improve yields, select the best catalyst, and control sintering effects. These crucial topics placed him as Catalysis Theme Leader in the Net Zero Innovation Institute at Cardiff University.

"Nestled amidst Wales' captivating cultural legacy and breathtaking landscapes, the nation is a nexus of both tradition and forward-thinking scientific pursuits. Hosted at Cardiff University, the Cardiff Catalysis Institute and the Net Zero Innovation Institute shine as beacons of innovation, standing proudly as state-of-the-art facilities dedicated to pioneering research in the chemical sciences. Enriched by this dynamic intersection of heritage and cutting-edge exploration, I take pride in contributing to this landscape. It is a privilege to align my endeavours with global initiatives, collectively steering towards a future marked by sustainability, environmental consciousness, and technological advancement."

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Dr Christine Zarges

Senior Lecturer, Department of Computer Science, Aberystwyth University

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Dr Zarges holds a diploma degree in computer science and a Ph.D in the theoretical foundations of the immune systems from her time at Technical University Dortmund Germany, before transferring to Aberystwyth University to become a senior lecturer in computer science. Christine’s work here involves teaching various method modules related to algorithm design, data structures, information security, artificial intelligence and more. With an h5-index of 23 and also engages in activities that contribute to the UN Sustainable Development Goals.

"I am very proud to host Evostar, the leading European event on bio inspired computation, at Aberystwyth University in April 2024. The Department of Computer Science has a strong history in developing artificial intelligence methods, theory and applications, with heuristic optimisation and bio-inspired computation being one of its main areas of expertise. I am thrilled to welcome colleagues from all over the world to this beautiful part of Wales to exchange ideas and initiate new research collaborations. This is an amazing opportunity to showcase our world-leading research alongside Welsh culture.”

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Professor Simon Robinson

Computational Foundry, Computer Science, Swansea University

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My research focuses on devices and interactions designed with and for emergent users – people in rural or developing regions where connectivity and technology availability are often low. I lead the department's HCI research group, the FIT Lab, and am also Director of the MSc year of the EPSRC Centre for Doctoral Training in Enhancing Human Interactions and Collaborations with Data and Intelligence Driven Systems. My current research is funded by the EPSRC grant UnMute, and various smaller projects. I've previously been part of the Rethinking public technology in a COVID-19 era, PV interfaces, Breaking the glass, Reshaping the expected future, Scaling the rural enterprise, Community-generated media for the next billion and Multimodal, negotiated interaction in mobile scenarios projects.

"I am thrilled to be able to bring the 2023 Congress of IKT-International Association Curators of Contemporary Art to Wales. Part of a 500-strong global network of content makers and cultural leaders, the delegates will travel across North Wales and grasp the contemporary visual culture that artists, curators, museums, galleries and producers are bringing to a wide audience, internationally. As part of the Congress, a day-symposium on art and advanced technologies (AxAT) with key international experts in the field is also taking place. Wales is synonymous with cutting edge technology and culture, thus is the natural home for such gathering of thought leaders."

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Otar Akanyeti

Senior Lecturer in Computer Science, Aberystwyth University

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Dr Otar Akanyeti completed his BSc in Electronic Engineering and MSc in Embedded Systems and Robotics. Otar’s PhD work focused on robot learning by demonstration under the supervision of Prof Ulrich Nehmzow at University of Essex. Otar investigated formal ways of developing controllers for mobile robots using machine learning and system identification methods. After Otar’s PhD, he joined Dr Paolo Fiorini’s research group in Verona, Italy to work in an EU-FP7 project, which interfaced biology and engineering to develop a bio-inspired fish robot with an artificial lateral line. Otar’s growing interest in the biological aspects of movement and sensing led him to join Dr James C. Liao’s laboratory at Whitney Institute for Marine Biology in University of Florida. In 2017, Otar took up a Lectureship in the Department of Computer Science at Aberystwyth University. In Aberystwyth, Otar has expanded his research portfolio to human health, mainly focusing on artificial intelligence and chronic disease management. With Dr Federico Villagra from Institute of Biology, Environmental and Rural Sciences, they have founded the Aberystwyth Stroke Research Group.

"We are interested in creating nature-inspired, sustainable technologies to push humanity forward, and looking forward to bringing IEEE International Conference on Robotics and Biomimetics to Wales soon."

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Professor Jianming Tang

Professor of Optical Communications and Director of the DSP Centre of Excellence, Bangor University

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In 2005, Jianming rejoined Bangor University as a Lecturer, and was promoted to Senior Lecturer in 2007 and a Personal Chair in 2011. He has developed and leads a highly productive research team undertaking cutting-edge research in optical transmission, dynamic networking, and ultrafast optical switching for future optical networks. Over the past six years (2005–2011), as a principal investigator/project coordinator, he has captured thirteen research grants of approximately £3.8M in total from various funding bodies. He has also published more than 100 papers and filed 7 patents. In addition, he is actively involved in other research-related professional activities such as delivery of invited talks/seminars, co-chair/member for conference programme committees, reviewer for grant awarding bodies, professional journals and patent offices.

"The DSP Centre has been hosting many national and international events. I am extremely delighted to have the opportunity as an Ambassador in this programme to encourage more global participation for our expanded events in Wales. These events will create unique platforms showcasing our world-leading research, exploring fruitful collaboration opportunities, accelerating the process of transferring technical know-how into markets, and providing a wide range of digital skill training to people of various backgrounds."

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Dr. Phoebe (Phoey Lee Heard) Teh

Senior Lecturer in Data Science and Computing at Wrexham University, senior Fellow of the Higher Education Academy (SFHEA), UK and former Professor in Social Computing at Sunway University, Malaysia

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I began my academic career as a Lecturer in the School of Information Technology at UCSI University, later becoming Senior Lecturer and Head of the School of Information Technology. In 2012 I moved to Sunway University, where I also served as Head of Department of Information Systems. At Sunway, my research focused on understanding how social media impacts our lives, utilising Natural Language Processing to analyse user sentiment. This research can help, for example, businesses to understand what customers are thinking about their products or services can help detect fraud and protect individual users and society against hate speech. In 2022 I was promoted to full professor at Sunway University, in recognition of my growing research output and the impact of research in academia, industry and wider society. Building on the synergy of social media insights and cutting-edge NLP techniques has enabled me to tackle complex societal issues with innovative solutions.

"Embracing impermanence and treasuring the present, I am thrilled to share news of my new role in Wales, UK. With over two decades of international experience, I eagerly embrace the opportunity to serve as an ambassador, showcasing Wales' breathtaking landscapes and vibrant culture to the world. I am enthusiastic about leading efforts to host any computing related conference at Wrexham University in Wales, inviting colleagues to explore this beautiful destination."

Creative Industries

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John Jackson

CEO, Esports Wales

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John founded Esports Wales in 2018 with a handful of volunteers to “see Wales compete on a national level, and to develop the [esports] scene within Wales to make sure there’s a community where people can go and learn about the industry, network and find out about events.” Since then, the community aspect of the business has grown to almost 2,000 Discord members, around 5,000 Twitter followers, 10-15 physical meet-ups, as well as working with Welsh Government to set up an apprenticeship scheme and collaborations with the Football Association of Wales.

"As the CEO of Esports Wales, I am honoured to champion the spirit of competition and unity that esports fosters. In the virtual arenas of gaming, we redefine boundaries and celebrate diversity. Together, as ambassadors of Wales on the global stage, let's showcase the resilience, skill, and camaraderie that define our esports community. Embracing the digital realm, we pave the way for a future where passion knows no borders, and Wales stands as a beacon of excellence in the ever-evolving world of competitive gaming."

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Adam Amor

Director, Bufoon Media

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The founding Director of Buffoon Media, Adam is one of our bilingual Producers and is a licensed drone operator. Since 2011, Buffoon Media have been creating and streaming content for clients across the UK. We have worked with some of the UK’s biggest names including Unilever, Tata Steel, Nectar Card, UK Government, and the NHS. Being a proud video production company based in Wales, we are experienced in producing Welsh language content for the public and private sectors and have bilingual staff who can take you through the whole process in whichever language you prefer.

"Wales offers such a diverse range of venues and locations to host events. Whether you're looking for a city centre spot in the heart of our capital or a space to take in our breathtaking landscapes. We really have it all"

Dr Alfredo Cramerotti

Director, Mostyn and President, IKT International

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A cultural entrepreneur working at the intersection of contemporary art, media and technology, Dr. Alfredo Cramerotti is Director of mm:museum at Northwestern Qatar. He is President of IKT–International Association Curators of Contemporary Art, Chair of the Digital Strategies Committee of AICA–International Association of Art Critics, and Advisor to the KSA Visual Art Commission, UK Government Art Collection, British Council Visual Arts Acquisition Committee, and the Italian Ministry of Culture.

"I am thrilled to be able to bring the 2023 Congress of IKT-International Association Curators of Contemporary Art to Wales. Part of a 500-strong global network of content makers and cultural leaders, the delegates will travel across North Wales and grasp the contemporary visual culture that artists, curators, museums, galleries and producers are bringing to a wide audience, internationally. As part of the Congress, a day-symposium on art and advanced technologies (AxAT) with key international experts in the field is also taking place. Wales is synonymous with cutting edge technology and culture, thus is the natural home for such gathering of thought leaders."

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Richard Hebblewhite

Senior Lecturer in Games & Media Wrexham University, Director of Games Talent Wales, Global Regional Coordinator for Global Game Jam

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Richard is a multi-award-winning Senior Lecturer and Programme Leader at Wrexham University. He is also the current Global Game Jam Regional Organiser for UK & Ireland. With more than 20 years’ experience as an academic and free-lance developer, he is the founder of Games Talent Wales; the first Welsh nationally funded game talent development programme, specialising in the support and creation of sustainable indie game studios. Richard is a member of BAFTA Cymru and is also the Tranzfuser Local Hub Coordinator for North Wales (based at WU), where he established the Level Up Wales initiative which has grown to become the most successful business accelerators and game industry partnership programmes in Wales. His primary research interests involve the use of game technology within education in addition to the practicalities of game development such as production management, optimisation of graphical rendering, immersive game design and artificial intelligence systems for games.

"With a vibrant indie games developer culture and growing AAA industry, there has never been a better time to choose Wales as your preferred destination for all things games and digital creative related. The blend of national university and city infrastructure, talent development programmes and key games industry growth provide a platform for success. Through my leadership roles at Wrexham University, Games Talent Wales and Global Game Jam, I have seen first-hand the rise of Wales’ importance as a key player in the growth of indie sector both nationally and internationally. Whether you are seeking to invest, relocate, access new markets or grow your networks, Wales has much to offer in terms of creative talent and technical expertise with a host of diverse industry bodies and events. With our rich cultural heritage, awe-inspiring scenery set against the backdrop of growing cities and communities, Wales has to be on your list of places to be when planning your next step.

Professor Andrew Hiscock

Professor of Early Modern Literature/Dean of Postgraduate Research, Bangor University

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Professor Hiscock is Professor of English Literature, Dean of Postgraduate Research and Head of the university's Doctoral School. He has been Head of the School of English Literature, Deputy Dean and Director of the Graduate School for the College of Arts and Humanities during his career at Bangor University. He was awarded an AHRC Research Fellowship for 2011-12 and was also the recipient of the Ben Jonson Discoveries Award in 2014. He was Marie Sklodowska-Curie Research Fellow at the Institut de Recherche sur la Renaissance, l'Age Classique et les Lumières, Université Paul-Valéry, Montpellier III from 2016-18 and has been appointed as a Research Fellow to the Institute.

"Wales has so much to offer when welcoming conference delegates: excellent facilities, wonderful cultural attractions and a nation rich in historical heritage. It makes a perfect location for major events."

Dewi Gregory

Film Producer, Truth Department

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an experienced producer and co-producer of feature-length documentaries working out of his Ffilm Cymru Wales-supported production company, Truth Department. His films include the BIFA-winning film Orion: The Man Who Would Be King and The Borneo Case which premiered at IDFA in the masters section. His film Donna by Jay Bedwani, premiered at Frameline Film Festival San Francisco on June 25th 2022 and distributed in the UK & Ireland by Bohemia Media. Gregory is currently completing development on his next film, Smoking Shores, by debut filmmaker David Warwick, executive produced by Michael Sheen, ready for financing in Summer 2022. He is an EAVE Producers Workshop graduate and Creative England Market Trader delegate.

"Participating in the EAVE Producer Workshops in Luxembourg, Skopje and Strasbourg was a formative experience in my development as a Film Producer. I learned that the problems usually faced alone are in fact common to most producers, whether in fiction or non-fiction films. In our groups, we challenged one another’s films in development and in so doing, forged bonds that were to flourish into a peer support that remains to this day, and for many of us, international co-productions. That Wales will be the setting for binding together a new generation of independent film producers is a very gratifying prospect indeed.."

Professor Nathan Abrams

Professor in Film, Creative industries, Bangor University

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In addition to being a Professor in Film at Bangor University, I am also the lead director for the Centre for Film, Television and Screen Studies. I co-convene the British Jewish Contemporary Cultures network. I lecture, write and broadcast widely (in English and Welsh) on British and American popular culture, history film and intellectual culture. I co-founded Jewish Film and New Media: An International Journal. I am also interested in issues of sustainability and the environment, exploring the problem of single-use plastic pollution and its solution. My most recent books can be found on my Bangor University profile.

"In Bangor, we have been hosting events about iconic films for years. It’s not only a great place to visit and learn but it’s also a great place to come and shoot your production just as the BBC, HBO, Netflix and many others have done."

Cyber Security

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Professor, Dr Christian Kaunert

Chair of Policing and Security and Director of the International Centre for Policing and Security, Faculty of Life Sciences and Education, University of South Wales

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Prof. Dr. Christian Kaunert is Chair of Policing and Security, as well as Director of the International Centre for Policing and Security at the University of South Wales. Prof Kaunert has researched and taught in many international universities. He was previously Senior Lecturer at the University of Dundee, Marie Curie Senior Research Fellow at the European University Institute Florence, and Senior Lecturer in EU Politics & International Relations, University of Salford. He is currently Editor of the Journal of Contemporary European Studies, was also previously an elected member of the national (UK) Executive Committee of the University Association for Contemporary European Studies (UACES) and co-founded and co-led the special interest section on the Area of Freedom, Security and Justice of the European Union Studies Association (EUSA).

"Wales is an integral part of Europe with strong historical, cultural and political links to many countries in the European Union. EuroSim is an annual international inter-university simulation of the European Union, whose purpose is to provide a framework for a partial simulation of a major EU issue. American and European visiting students will get an opportunity to experience the great sites that Wales has to offer for tourism and leisure. It is such a great pleasure to bring the World to Wales."

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Dr Juan D. Hernández Vega

Senior Lecturer, School of Computer Science & Informatics at Cardiff University

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Dr Juan Hernandez Vega is a Senior Lecturer (Associate Professor) in the School of Computer Science and Informatics, where he is part of the Human-centred Computing Group. Before joining Cardiff University, Juan had worked in robotics for more than 10 years. In Juan’s doctoral research, he focused on AUVs that do not have any a priori map and are required to build one online, while safely navigating through unexplored environments. After completing his PhD in 2017, Juan joined TNO (Helmond, Netherlands), where he worked as a research robotics engineer. After this experience in industry, he joined Prof. Lydia E. Kavraki's laboratory at Rice University (Houston, USA) in 2018. Juan’s research at Rice was mainly focused on developing motion planning techniques to endow robots with better decision-making capabilities for human-robot collaboration scenarios. After completing his postdoctoral research, Juan joined Apple Inc. and its Special Projects Group (SPG) in 2019. At Apple, Juan was a senior engineer and he worked on developing tools for simulation of autonomous systems.

"Colombian-Spanish roboticist who, after living and working in several countries (Colombia, Spain, Netherlands, USA), decided to establish and develop his academic career in Cardiff. I will be happy and proud to promote Wales as the perfect destination for academics in different stages of their career. I also look forward to bringing some of the most relevant international conferences in robotics to Wales."

Environmental Sciences & Renewables

Professor Simon Middleburgh FIMMM MIntP

Co-Director of the Nuclear Futures Institute, Bangor University

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Simon is a Reader in nuclear materials at the Nuclear Futures Institute. His research is focused on developing new nuclear materials, investigating material behaviour in extreme environments (including nuclear and aerospace) and combining materials modelling techniques with experimental methods. Simon has represented industry in a number of expert panel groups including: the IAEA ACTOF group tasked with investigating accident tolerant fuels and SCIP II/III (the Studsvik cladding integrity project). He is building a suite of software and hardware capabilities at Bangor University in order to support industrially relevant research to produce research in a timely manner required by the nuclear and aerospace industries

"Nuclear technologies have the potential to provide clean, reliable energy to support Wales’ ambitions to foster a green economy and improve climate and nature, whilst encouraging investment into future industries. Additionally, nuclear medicine produced and developed here in Wales will accelerate and support the growth in health and wellbeing outcomes vital for a prosperous Nation. My team at Bangor University is striving to meet the potential of nuclear power here on Earth and out into space, developing systems and enabling materials for exploring our solar system and supporting life beyond our green, pleasant and mountainous land."

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Professor Agustin Valera-Medina

Director Net Zero Innovation Institute, Cardiff University

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Agustin Valera-Medina is a Reader/Associate Professor at Cardiff School of Engineering, U.K. He has a bachelor’s degree in Mechanical Engineering from UNAM, Mexico, and an MSc and a PhD in the field of Energy from Cardiff University, U.K. He has participated as PI/Co-I in 27 industrial projects with multinationals including PEMEX, Rolls-Royce, Siemens, Ricardo, Airbus, and BP, attracting approximately £8.5M in research. He has published 162 papers (h-index 22), 30 of these specifically concerning ammonia power. Dr. Valera-Medina led Cardiff’s contribution to the Innovate-UK “Decoupled Green Energy” Project (2015–2018) led by Siemens and in partnership with STFC and the University of Oxford, which aimed to demonstrate the use of green ammonia produced from wind energy. He is currently PI of the project SAFE-AGT (EP/T009314/1, £1.9M) to demonstrate the use of ammonia as an efficient gas turbine fuel. He leads the combustion work package of the H2020 project FLEXnCONFU (884157), a €12.7M project conceived to demonstrate ammonia power in large turbine engines.

"Ammonia is emerging as a future zero carbon fuel for decarbonisation of the global economy. Wales has been proudly at the forefront of research into how the chemical can be deployed at large scale and hosted the 1st Symposium on Ammonia Energy. Delegates from 25 countries were amazed with the beauty, infrastructure and advancement that Wales can provide to the world."

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Professor Wolfgang Maier

Professor of Earth Science, School of Earth and Environmental Sciences, Cardiff University

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Wolfgang's research deals with petrological and geochemical processes in mafic-ultramafic igneous systems that contribute to our understanding of continental magmatism, mantle evolution, plate tectonics and the formation of magmatic ore deposits including PGE, Ni-Cu, Cr, and V-Ti-Fe deposits. He is also interested in planetary evolution, meteorites and impact melt sheets, and in finding new approaches to make exploration and mining more sustainable, particularly in Africa.

"The mineral deposit research community has been hosting International Platinum Symposia since 1971 at different venues around the world including Toronto, Helsinki, and Johannesburg. Now is a perfect time to invite academic and industry researchers and practitioners to attend the 14th International Platinum Symposium. Delegates can catch the latest research on magmatic ore deposit genesis, exploration techniques and sustainability/social acceptance and take part in exciting field trips right here in Wales."

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Dr Karina Marsden

Lecturer in Soil Science, Soil and Environmental Science, Bangor University

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Karina Marsden is a Teaching and Research Lecturer in Soil Science at Bangor University. Prior to this she completed a Marie-Sklodowska Curie Actions Global Fellowship, working between the University of Melbourne, Australia and Bangor University. She also workd on the NERC funded Uplands-N2O project as a post-doctoral researcher after completing her PhD in Soil and Environmental Science at Bangor University. Karina Marsden's research interests include sustainable food production in a changing climate, nitrogen cycling in agroecosystems, gaseous emissions from soil (particularly N2O and N2), methods and techniques for monitoring gaseous emissions from soil and assessing spatial and temporal variability in emissions, rhizosphere processes and plant-soil-microbe interactions.

"Wales provides a great destination for international conferences in the fields of soil science and more specifically, mitigating greenhouse gas emissions from agriculture. I look forward to exploring opportunities to bringing high profile and prestigious conference events within these themes to Wales and showcasing what we have to offer."

Dr Pablo Orozco Ter Wengel

Senior Lecturer, School of Biosciences, Cardiff University

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Dr Pablo Orozco Ter Wengel has always been amazed by the diversity of animals and plants. This interest led him to study biology where he learned about population genetics and the possibility of inferring species evolutionary history using molecular markers. Dr Orozco Ter Wengel’s work focuses on using neutral genetic markers (e.g. microsatellites) to understand the interplay between the genealogical history of populations (or species) and their distribution over space and time. However, since the arrival of next generation sequencing, he has also become interested in using the power of genomics (e.g. whole genome sequencing) to search for genomic regions involved in the process of local adaptation (e.g. adaptation to temperature or diseases). Understanding how adaptation takes place is extremely important in order to develop frameworks that will help us coping with climate change and ensure species survival into the future. Dr Orozco Ter Wengel’s work covers both wildlife (e.g. Malagasy amphibians and South American bears) and domestic taxa (e.g. Iranian sheep and Moroccan goats) and uses a combination of laboratory techniques and bioinformatics

"Moving to Wales not only represented the beginning of my career as an independent researcher, but it also opened doors to a bright a future. Wales has a lot to offer through its academic institutions leading research in conservation, genomics, sustainability, engineering, medicine and more. Together with partners in industries spanning from agriculture to internet of things, Wales offers innovators and practitioners alike the environment where ideas can be put to the test and where people can meet to discuss while surrounded by outstanding landscapes and the welcoming people that will make you fall in love with this country."

Food and Drink Industry

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Dr Rhian Hayward MBE

Chief Executive Officer, Aberystwyth Innovation and Enterprise Campus, Aberystwyth University

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Rhian joined AberInnovation as Chief Executive Officer in January 2017 and has led the construction of the £40.5m Innovation Campus and the initiatives that support early-stage bioscience businesses to grow. During this time Rhian has acted as Vice Chair of the UK Science Park Association, held public appointments for Welsh Government including membership of the Welsh Industrial Development Board and the Food & Drink Industry Board and became a Fellow of the Institute of Directors. Rhian’s commitment to science and innovation continues from a series of roles in the commercialisation of life science technologies in the private and public sectors. Amongst these, Rhian founded a consultancy business to assist investors in the due diligence around technology-based businesses, held marketing and business development roles in biotech companies (including Abcam plc) and technology transfer roles in the Higher Education sector.

"Aberystwyth, located on the west coast of Wales, is a beautiful university town with exceptional seaside views contrasting with state of the art locations for meetings and tours of technical facilities. A perfect retreat, while on the main train line from Birmingham and London, for think tanks/round tables, focus groups and symposia as well as larger conferences, Mid Wales has lots to offer to create a wonderful, balanced event to satisfy."

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Arwyn Watkins OBE

Managing Director, Cambrian Training Company and President, Culinary Association of Wales

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In April 2015 Arwyn was honoured to be elected President of the Culinary Association Wales following his retirement as a key advisor to the National Training Federation of Wales (NTfW) which he formerly chaired; Arwyn is Managing Director and Chairman of Cambrian Training Company, winner of the Apprenticeship Provider of the Year at the Apprenticeship Awards 2013. Arwyn received his OBE in 2018 for his services to Education and Training in Wales and Arwyn continues to represent NTfW and Cambrian Training Company on a number of Regional and National Bodies including the RLSP Mid and West Wales and is a Director and Trustee of the British Food Trust. Arwyn maintains the company’s strength is its close working relationship with industry and the wider community, as this is critical for a sustainable future where training needs are demand led and not supply driven.

"By continuing to showcase Wales to the World it can not only benefit Wales, but it can create the opportunity to make sure that every day is a learning day irrespective of your country of origin or background."

Life Sciences

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Dr Lee Parry

Senior Research Fellow and Lecturer at School of Biosciences, Cardiff University Joint Lead Personalised Prevention at Wales Cancer Research Centre

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Upon completing his PhD in 2002, Dr Lee Parry took up a Postdoctoral Fellow position at the Murdoch Children's Research Institute (MCRI) in the Royal Children's Hospital in Melbourne, Australia. Lee’s work there was a change of focus from the cancer genetics of my PhD as he worked in the research groups of A/Prof Henrik Dahl and David Thorburn on Complex I deficiency in mitochondria. Upon completing this post, Lee returned to Cardiff University and to cancer genetics, working on a Cancer Research UK funded project in the laboratory of Prof Alan Clarke. In July 2013, Lee took up a fellowship at the European Cancer Stem Cell Research Institute where his research focused on understanding and therapeutically exploiting the mechanisms that links the environment (diet & gut bacteria) to inflammation and colorectal cancer. In 2020, Lee became a lecturer at Cardiff University's School of Biosciences, where he leads the Prevention and Early Detection of Cancer group and have been included in Cancer Research UK's 2021 promotional video on cancer research during COVID-19.

"With the pandemic changing the nature of meetings and events, we lost the opportunities that arise from in person meeting, socialising, and networking. Wales has the ambition and capability to help us all realise the potential of these interactions in state-of-the-art facilities with opportunities for delegates to immerse themselves in the culture, entertainment, and our wonderful natural environment. I am privileged to be an ambassador for my country and contribute to the shared effort to attract globally important meetings and events to Wales. Fellow ambassadors are leaders in their respective scientific and academic fields and we are ready to take our place as the convenors and hosts of these important, in-person reunions to help drive progress and innovation."

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Cheryl Allsop

Course Leader and Senior Lecturer Criminology and Criminal Justice, University of South Wales

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Dr Cheryl Allsop, obtained her ESRC funded PhD, which focused on how the police seek to solve long term unsolved murders and stranger rapes, from Cardiff University. Her book Cold Case Reviews: DNA, Detective Work and Unsolved Major Crimes is based on this ethnographic research. Cheryl is on the board of Locate International, a charity set up to work with the families of long-term missing people. She established the University of South Wales Cold Case Unit, leading a team of students and community volunteers and experts reviewing unsolved missing people cases, on behalf of the families, in conjunction with Locate International. Her current research is focused on missing people investigations, especially vulnerable missing people, no-body murders and unidentified found remains. Dr Allsop is a member of the BSC Vulnerability Research Network and the lead for the vulnerable victims theme

"Wales is the perfect destination to host the International Conference for Missing Adults and Children. Delegates will benefit from state-of-the-art conference facilities during formal sessions whilst having access to all that Wales have to offer on the conference fringe be that socialising or sightseeing. Wales has something for everyone, making it the perfect choice for this prestigious international conference."

Dr Nic Hooper

Lecturer of Psychology, School of Psychology, Cardiff University

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Dr Nic Hooper is a Psychology Lecturer who specialises in an approach to mental health named Acceptance and Commitment Therapy (ACT). In addition to a number of scientific articles, Nic has written three books (The Unbreakable Student, The Research Journey of ACT and The Science of Children's Wellbeing), one journal (The ACT Journal) and one annual diary which is in its 5th year of production (The ACT Diary). Nic is also a co-director of Connect-PSHE (which is an organization that offers a psychological wellbeing curriculum for primary school children) and his Youtube channel (Dr Nic Analyzes) describes ACT in relation to popular media. Nic’s work, and The Unbreakable Student in particular, has featured in The Daily Telegraph, The Independent, The Daily Mail, The Psychologist Magazine, BBC Radio, and a whole host of regional news outlets. As a result of such exposure, Nic has given many invited talks to Universities and Colleges across the world.

"I’m ecstatic about the prospect of introducing my international colleagues to Wales. When they arrive, they’ll see that the beautiful landscape, friendly people and variability of activities are matched by cutting edge expertise in Psychological Science."

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Dr Matthew Turner, FRCA

FRCA, Consultant Anaesthetist, Royal Gwent and Grange University Hospitals

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Matt Turner is a Consultant Anaesthetist, Royal Gwent and Grange University Hospitals, with an interest in orthopaedics. He worked with colleagues from around the UK to bring the Obstetric Anaesthetic Association annual meeting to Wales in 2022. He is also an avid runner outside of work.

"I was delighted to work with colleagues from around the UK to bring the Obstetric Anaesthetic Association annual meeting to Wales in 2022. We were pleased to welcome colleagues from across the UK, Europe and the world, to meet face to face, network and learn at a world class venue in Wales."

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Dr Liba Sheeran

Reader, Director of Innovation and Impact, School of Healthcare Sciences, Cardiff University

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Dr Liba Sheeran is a Reader and Director of Impact and Innovation at the School of Healthcare Sciences and Population Health research theme Lead at the College of Biomedical and Life Sciences. Liba has led several interdisciplinary projects mostly concerned with developing and evaluation of digital health technology interventions that deliver health and wellbeing support and management tailored to individual needs of people with complex long-term conditions (LTCs) such as back pain and osteoarthritis. Liba uses a variety of methodologies including large dataset mining, experimental techniques, co-creation, design thinking, human computer interaction and participatory action research. Through this work, Liba aims to bring multi-disciplinary perspective to phenotyping LTCs to tailor its management, and health and wellbeing support. Liba is a founding member of the Welsh Institute of Physical Activity, Health and Sport, as well as an educator and collaborator on Pain-Ed, an international group of academic experts to bridge the gap between research and clinical practice in pain management.

"Wales, an aspiring beacon of well-being, places high importance on the health of its people. With that commitment, we invest in cutting-edge research and innovation to pioneer novel interventions. Our expertise extends to the forefront of musculoskeletal pain conditions, leading in developing solutions that empower individuals with back pain and arthritis to restore function and enhance their quality of life. In our pursuit of excellence, we warmly welcome international collaborations, inviting industry leaders and researchers to join us to advancing research and accelerate its translation to positively impact health and well-being worldwide."

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Dr Petros Mylonas BDS MMedEd PhD SFHEA

Clinical Lecturer and Speciality Training Registrar in Restorative Dentistry, Cardiff University Education Senior Fellow

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Mr Petros Mylonas is a Clinical Lecturer and Speciality Training Registrar in Restorative Dentistry, as well as a Senior Fellow of Advance HE and Cardiff University Senior Fellow in Education. Petros currently leads on the BDS 2 module – Preparing for Patients (Clinical) and co-lead undergraduate teaching in Dental Materials. Clinically, Petros practices all forms of Restorative Dentistry and will eventually complete his higher specialist training in Restorative Dentistry to Consultant level. In terms of research, Petros is a Principal Investigator in the Biomaterials research group with research interests in: surface metrology science and application, dental materials creation and characterisation, dental education/pedagogy, and restorative dental sciences. Petros has specific research specialisation in the development of novel in-vitro research techniques, and uses of surface metrology in characterising human hard tissue or other biomaterial surface topographies. Petros has worked extensively with multiple UK-based Universities and international industry partners.

"Wales is a fantastic destination for any dental conference or training event as it boasts many world-class and state of the art facilities and venues. As council member for the British Endodontic Society I was immensely honoured to work with my colleagues in bringing and organising the British Endodontic Society 2022 meeting here in Cardiff – this brought a national and international crowd to Wales and the feedback on the conference, venue, and city was fantastic! As President for the South Wales Branch of the British Dental Association I am proud to be organising our annual national conference here in Cardiff."

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Claire Parmenter

Director of Professional Practice (Hydra Research and Innovation Centre), University of South Wales

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Claire is Director of Professional Practice Hydra Research and Innovation Centre University of South Wales and a Former T/Chief Constable. A passionate and committed public service leader with 30 years’ experience of Policing and partnership working. Experienced in working with wider public service partners and local and national government. Significant experience of strategic leadership, operational policing, change management, critical incident command, financial management and performance improvement. Previous National Police Chiefs Council lead for Neighbourhood Policing across the UK and led on the Wales Schools Programme and Police community support officers (PCSO’s).

"Wales is a great place to visit and work, and I am proud to support in championing Wales as a destination for business events. As the Director of Professional Practice at the Hydra Research and Innovation Centre, University of South Wales, the Centre has the potential to provide new avenues of research related to decision making and outcomes to support organisational development. Our goals include to create impact through applying quality research methodologies to make real world differences."

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Professor Martin Steggall

Pro Vice Chancellor Research and Innovation, University of South Wales

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Martin trained as an Adult Nurse at St. Bartholomew’s Hospital, London between 1993 and 1996, and combined academic work and clinical practice at what is now Barts Health NHS Trust, as a specialist in Men’s Health (Erectile Dysfunction and Premature Ejaculation). On moving to Wales, he transferred his clinical work to Cwm Taf University Health Board, where he works in the Urology Department. He completed a Masters degree in Physiology in 2001 and a PhD in the clinical management of premature ejaculation in 2009. He has published widely in academic journals on the subject of Urology and Men’s Health, and edited four textbooks in anatomy, physiology and pathophysiology. He was the grant administrator for the Research Capacity Building Collaborative (RCBC) for Wales (2015 – 2021) and is the non-medical representative for Wales at the UK Health Education Advisory Committee (UKHEAC).

"Wales has a strong history of collaboration in research, innovation and education across the UK, Europe and World, and has much to offer as a conference location, not only for the quality of the venues and environment, but also for the warmth and friendliness of the people."

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Professor Paul Mullins

Professor of Neuroimaging, School of Hum and and Behavioural Sciences, Bangor University

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Director of the Bangor Imaging Centre in the School of Human and Behavioural Sciences, home to a research dedicated 3T whole body MRI system used for functional and structural imaging studies. Liaising with researchers from the College of Human Sciences on study design, data acquisition and processing and resources available to help with their research questions, Professor Paul Mullin’s aim is to keep the Bangor Imaging Unit a world-class centre for neuroimaging research in North Wales. Paul’s personal research falls into three broad areas: development and validation of MRS techniques for the detection of neurotransmitters; the use of these techniques to measure changes associated with neurotransmission and neural activity in health and disease; and the use of magnetic resonance imaging to investigate basic neurologic and physiologic processes in health and disease. Paul’s current ongoing research however is focused on two of these areas: the study of functional neurochemical changes through the use of functional magnetic resonance spectroscopy (fMRS); and measurement of changes in cerebral physiology and blood flow.

"Having hosted the first international symposium on functional Magnetic Resonance Spectroscopy at Bangor University in 2023, we are already planning for the follow up for 2025. North Wales has such a lot offer as destination for scientific conferences: World class facilities and research at our Universities; Amazing local sights and activities in and around Eryri and Ynys Môn; and excellent locations for social events and formal dinners where attendees can sample local produce and culinary talent. I am looking forward to hosting more events, and welcoming even more people to this very special part of the world."

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Mr Ro (Rohit) Kulkarni MBBS FRCS

Consultant Shoulder and Elbow Surgeon, Aneurin Bevan University Health Board

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Ro Kulkarni is a senior Shoulder and Elbow Consultant and lead surgeon at the Aneurin Bevan University Health Board. He has vast experience in the treatment of shoulder and elbow disorders and is the current elected President of the British Elbow and Shoulder Society. He is on the council for the Shoulder and Elbow Society of Europe (SECEC) and the UK national delegate. As a recognised leader in Shoulder and Elbow surgery, Ro is an expert advisor to a number of national and international organisations. He is deeply involved in the development and implementation of the tariff based funding system for the NHS in England.

"I feel honoured to be part of the Ambassador programme trying to showcase our Wales as the first choice for conferences and meetings. It is no surprise that to this day the 2004 British Elbow and Shoulder meeting held at the Celtic Manor is still considered to be the best annual conference of that society. As an ambassador to ICC Wales I have found it very easy to convince people and organisations to consider Wales because of its great natural beauty, friendly people and quality of venues and facilities.."

Professor Gibin Powathil

Professor of Mathmatics , Mathematical and Computational Biology, Biomedical Modelling, Swansea University

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Professor Gibin Powathil is an applied mathematician, focusing his research on interdisciplinary multi-scale approaches to utilise mathematics to understand the underlying complexity of various biological and biomedical problems in medicine and in particular, cancer. Currently, Gibin is working on developing multiscale models of cancer growth and treatment protocols to study various optimum treatment strategies; eventually to devise much needed predictive patient specific multimodality treatment regimes. These mathematical and computational models can be very helpful in gaining valuable insights into the mechanisms and consequences of various complex intracellular and intercellular changes during and after therapy. Gibin received his PhD in Applied Mathematics from the University of Waterloo, Canada for his research on mathematical modelling of brain tumours. He has also received a MS in Computational Mathematics from National University of Singapore and MSc in Mathematics from Indian Institute of Technology, Madras, India.

"Swansea University has successfully hosted numerous international workshops in Mathematical Biology, highlighting the expertise Wales holds in this field. As we consider future opportunities to showcase Wales’ capabilities, it's clear that our expertise is a major draw for academia and industry in these areas. Through collaboration with colleagues in Swansea and other prestigious universities across Wales, we are cultivating a robust presence in Mathematical Biology and Biomedical Modelling. Coupled with our research, world class facilities, breathtaking natural landscapes, and the warm hospitality of our people, Wales stands as a truly unparalleled destination, offering an abundance of opportunities for conferences and events."

Dr Beverley Pickard-Jones

Lecturer in Psychology, Bangor University

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Dr Beverly Pickard-Jones’ primary research revolves around the exploration of priors in visual perception across different age groups. By employing visual illusions as investigative tools, Beverly seeks to contribute to a deeper understanding the intricate workings of perception and cognition. In addition to Beverly’s work in visual perception, she is excited about integrating technology and education. Beverly’s pedagogical research focuses on leveraging AI technologies to optimise the learning experience and foster greater knowledge retention among students. By embracing AI in educational practices, she believes that we can equip students with the skills they need to excel in a dynamic and swiftly changing technological landscape. Beyond Beverly’s research and teaching endeavours, she is the Employability Lead for the School of Psychology and Sport Science. In this capacity, Beverly actively contributes to the university's strategic plan to embed employability and transferable skills into the curriculum to equip students with the skills necessary to excel in work and research, thus producing well-rounded graduates ready to make meaningful contributions to society.

"I am thrilled to be part of the Ambassadors in Wales programme. This initiative allows us to spotlight Wales as a hub of academic excellence and an ideal place to host colleagues from across the world. Together, we can highlight Wales' commitment to innovative research and education by bringing together experts to collaboratively define the strategies that will shape the future of psychological research."

School of Business and Management 

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Associate Professor Denis Dennehy

School Research Lead, School of Management Swansea University

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Denis Dennehy (Ph.D.) is an Associate Professor of Business Analytics (Research) and School Research Lead in the School of Management, Swansea University. His research primarily focuses on the mediating role of information systems (IS) and analytics, and its implications for individuals, teams, organisations, and society. He is co-editor-in-chief of Communications of the Association for Information Systems, and senior editor of Information Technology and People. He has chaired international conferences (e.g., IEEE ISTAS23, MENACIS22, IFIP | I3E2021) and edited special issues related to his field including Information Systems Frontiers, IT & People, Communications of the Association for Information Systems, International Journal of Information Management, and International Journal of Production Economics.

"Wales plays a strong role in global Sustainable Development Goals (SDGs) related research and places high importance on regional development. For example, the Wales and Africa grant scheme funds and builds projects that support learning, the exchange of skills, joint working and tackling climate change, and showcasing the mutually beneficial this partnership. Wales is an excellent destination to host the IEEE International Symposium on Technology and Society (ISTAS23), conference theme ‘Technology and Analytics for Global Development’ for two key reasons. First, it aligns with the international strategy of the Welsh government that set out ambitions to establish Wales as a globally responsible nation through building and growing sustainable partnerships in sub-Saharan Africa that support the delivery of the SDGs. Second, Swansea University, located on the southwest coast of Wales is the ideal venue to host this international conference as it provides a platform to showcase the best of Welsh culture, and hospitality to international conference delegates."

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Jonathan Fry

Lecturer in Business and Management, Aberystwyth University

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Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and Southwest England Heat). Away from academia Jonathan's main interests include following the Cardiff Blues rugby team and supporting Wales' national rugby team and stand-up comedy events and festivals, his favourite comedians being Lee Evans, Rob Brydon, Lee Mack, Aisling Bea, Sean Lock and Rhod Gilbert. Jonathan is currently undertaking PhD research within the department investigating consumer behaviour and pricing considerations surrounding VIP and face-value event ticket purchases. Jonathan is currently Managing Editor for the 'International Journal of Hospitality and Event Management'.

"I am looking forward to undertaking this Ambassador role as I have an undergraduate degree in Events Management as well as an MPhil research degree and am currently working towards a PhD in the field of events. I am not only passionate about the subject but also have a passion for promoting Wales as an events destination. It is pleasing to see that the closely related field of Tourism is featured as a key sector for this programme. The locations in Wales I have a particular affinity to are Cardiff and Aberystwyth, having grown up and studied in Cardiff and now working as a lecturer at Aberystwyth University."

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Melinda Mulcahy

Super-Conscious Catalyst, Curiosity Expert, Founder of The World Curiosity Organization and Curious You

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Melinda is the Creator and CEO of CuriousYou (the App) and the C.U.R.I.O.U.S.TM Success Accelerator, a unique 7 step thinking system that unlocks your true potential, whilst reducing stress and reprograms the brain to transform challenge into opportunity. She has also identified 68 benefits for curiosity and is a Keynote Speaker and author.

"Within a culturally rich Wales, tradition and innovation intertwine seamlessly, fostering a thriving hub of pioneering exploration in technological, scientific, and creative sectors. Pivotal think tanks and forums facilitate intellectual discourse and collaborative brainstorming, allowing diverse voices to cultivate cutting edge ideas, exchange perspectives, and forge innovative solutions. What weaves this vibrant tapestry so seamlessly is your #1 Success Trait - Curiosity - that drives creativity and inclusivity, inspiring a healthy culture of exploration and diversity. The World Curiosity Organization is honoured to contribute in shaping this ever-evolving and exciting landscape, collaborating on global initiatives for human and planetary well-being and advancement."

Social Science & Technology 

Professor Andrew McStay

Professor in Technology and Society, School of History, Law and Social Sciences, Bangor University

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Professor Andrew McStay is the Director of the Emotional AI Lab at Bangor University where he also lectures on the social implications of emerging technologies. Andrew advises widely on policy in this area, especially biometrics. Andrew’s most recent book (with Vian Bakir) is Feeling-into the Civic Body: Disinformation, Optimisation, Solutions (Springer 2022). Forthcoming this year is Automating Empathy: When Technologies Claim to Feel-Into Everyday Life (OUP 2023).

"Wales is unique, having law dedicated to protection of the wellbeing of future generations. My interest is in how current and future generations can have the best of emerging technologies, especially those involving artificial intelligence. This involves understanding citizen feeling about new technologies and applications, advising data protection authorities, and leading development of ethical technical standards to advance governance of artificial intelligence, especially as they apply to gauging and interacting with human emotion and psychology."

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Professor Stephen Eales

Co-Director, Cardiff Hub for Astrophysics Research and Technology, Cardiff University

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Professor Stephen Eales is an astronomer who writes about astronomy. In Stephen’s day job, he carries out research into the origin and evolution of galaxies, using telescopes all around the world and in space. After originally doing a PhD in radio astronomy, Stephen has spent much of his career using telescopes that observe in the submillimetre waveband, the last of the electromagnetic wavebands to be opened up for astronomy (the 'final frontier'). In Stephen’s other life, writing, he tries not just to describe the discoveries we have made about the universe, cool those there are, but the messy human stories of how these discoveries were made.

"Astronomy is one of the most international research fields and our work links Wales to the rest of the UK and to the World. In 2023 we host the UK National Astronomy Meeting and will welcome 500 astronomers to Cardiff. From there we plan to stage a series of events that will bring astronomy out into our communities."

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Dr Tim Davis

Senior Lecturer, Cardiff Hub for Astrophysics Research and Technology, School of Physics and Astronomy, Cardiff University

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Dr Tim Davis is a Reader at the Cardiff Hub for Astrophysics Research and Technology (CHART), part of the department of Physics and Astronomy, Cardiff University. His research focuses on the molecular ISM in extragalactic environments, black holes, star-formation, kinematics and feedback. Tim is a PI of the mm-Wave Interferometric Survey of Dark Object Masses (WISDOM), and in the management team for the ALMA large program VERTICO. Also, a co-investigator in the CARS, ReveaLLAGN, MAUVE, HASHTAG and DOWSING projects.

"Wales is a spectacular country, with natural grandeur, welcoming people, and state-of-the-art facilities. Meetings here allow attendees to go from discussing with world class researchers one minute, to exploring a thousand-year-old castle the next; building collaborations and cementing relationships from which the next breakthroughs will come. Offering to host over 600 professional astronomers for the UK National Astronomy meeting here in Wales was a no-brainer for us – Wales has everything we need to make the meeting memorable, and scientifically productive."

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Allan Trow

Manager Dark Skies Wales and former senior lecturer in astronomy, University of Glamorgan

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In 2008 Allan began a project within the University of Glamorgan that would engage youths in astronomy through an innovative program of fun hands-on planetarium, robotic and rocketry inspired workshops. In addition to these offerings an adult education program was established which saw individuals from across the whole of Wales engaged in several university-based modules. In 2010 Allan took the decision to leave the university and establish two companies, Dark Sky Wales Education Services, a social enterprise that would provide Science, Technology, Engineering and Maths workshops to school age students across the country. The second company Dark Sky Wales Training Services would cover adult education and tourism. This business has grown from strength to strength and now provides bespoke stargazing products to visitors from all over the world.

"As a former Senior Lecturer in Astronomy at the University of Glamorgan and now Manager of Dark Sky Wales - an astronomy tourism and education business. I have long been a champion of Wales and all that it has to offer business and leisure visitors. The opportunities to stay beyond conference and explore the beauty of Wales - land and sky – gives Wales a real edge over other conference destinations. Your delegates will thank you for introducing them to Wales."

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Dr Adil Mughal

Lecturer in Mathematical Modelling, Aberystwyth University

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Dr Adil Mughal earned his Master of Physics (MPHYS) degree specializing in theoretical physics from the University of Manchester, where he also completed his PhD in theoretical physics. Following his doctoral studies, he pursued a two-year postdoctoral fellowship with the Complexity in Materials group at the Institute for Scientific Interexchange in Turin, Italy. Currently, Dr Mughal serves as a Lecturer in Mathematical Modelling at the Department of Mathematics, Aberystwyth University. Dr Mughal is a theoretical physicist working on packing problems and the effects of geometry & topology in soft matter & biology. In particular, he is interested in packing problems, foams and the role played by conformal geometries in these systems.

"Becoming part of the Conference Ambassador Network enables me to further strengthen academic communities and create new opportunities for Wales. With a proven track record of organizing high-impact scientific meetings—such as the Isaac Newton Institute Satellite Meeting in Aberystwyth, a major conference on foams, and an established global series on packing problems—I have consistently brought leading researchers together. Additionally, I founded an online seminar series on soft matter and physics to enhance international collaboration. Through these initiatives, I strive to position Wales as a premier hub for scientific dialogue and innovation."

Sport and Health Sciences 

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Steven Osborne

Principal Lecturer, School of Sport & Health Sciences, Cardiff Metropolitan University

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Steven Osborne is a Lecturer in Sport Management and Development in the Cardiff School of Sport. Steven joined the School in 2014, following a four-and-a-half-year tenure as a lecturer at Swansea Metropolitan University (now UWTSD). Steven has over 20 year's voluntary, professional and academic experience in the sports industry, where he has experience in developing and implementing; strategic change programmes, local and national strategies, managing and leading teams of sports professionals. This work has been conducted in all major spheres of sport including voluntary, public, not for profit/private and national organisations. He continues to support the development of Welsh Sport as a non-executive director for a not-for-profit leisure trust and has previously chaired Welsh Rowing and acted as a non-executive director with British Rowing.

"Wales has a proud heritage, deep-rooted appreciation, and passion for sport, which has nurtured world-renowned athletes and successful sporting teams. The nation's network of higher education institutions and iconic sporting venues offer inspiring locations to host international conferences and summits to engage academic and industry leaders in progressing contemporary research and innovation agendas that will positively impact the global sport and physical activity industry."

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Gavin Price

Director UK/Europe, Sports Diplomacy Alliance (SDA) Sports Diplomacy Expert, Bond University, Australia

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An internationally networked individual, Mr Price pioneered the innovative field of sports paradiplomacy, including successful projects involving government, business, the sportscape and academe in Wales (UK), the Basque Country and with other peak non-state sporting actors. An established writer and speaker, he has delivered publications, podcasts and lectures on topics as wide ranging as Australian and Asian Football Diplomacy and sports policy and practice in major nations. A keen football, table tennis and futsal player, he is a devoted follower of Newport County F.C., Cymru – Welsh national football and rugby union teams, Dragons R.F.C. , Melbourne Victory F.C. and the Socceroos – Australian national football team.

"Wales-Cymru is already a leading player in global sports diplomacy and cultural relations, thanks to a collaborative Team Wales approach between the Welsh Government, businesses, academia, sports sector, and civil society. With successful international engagement programs at events like the 2022 FIFA World Cup and 2023 Rugby World Cup, as well as existing relationships with partner nations, cities, and regions, Wales is well-positioned to generate knowledge exchange. Its progressive policy agenda and significant global sporting footprint make it a compelling destination to attract conferences, trade, culture and political delegations, and prestigious events like the World Congress on Sports Diplomacy or Australia-UK sports diplomacy dialogue."

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Wesley Skene

Founder of The Welsh Fitness Expo - Welsh Fitness Classic & Welsh Fitness Games. (BA - MSc)

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Mr Wesley Skene has lived in Cowbridge South Wales all of his life and after completing his qualifications in high school Wesley went to the University of Glamorgan, where he completed his HND, degree and master’s in marketing. Wesley worked for a year or so after University for a consultancy in Cardiff Bay but always wanted to work for himself running his own business. In 2006 Wesley opened his Marketing Consultancy firm with a complete range of marketing services.

"The Welsh Fitness Expo is incredibly proud to bring the best of the Welsh, UK and Global Fitness community together. Wales is a huge undiscovered country of commercial, athletic and academic talent. The Welsh Fitness Expo is keen to highlight the talent that's on display in Wales, the opportunities that exist and the benefits of working with and in Wales."

Tourism

Deborah Jenkins

Lecturer of International Tourism & Events and International Hotel Management, University of Trinity St David (UWTSD)/p> Read profile...

Ms Deborah Jenkins has a passion for events and has arranged festivals, conferences and many other types of events. Deborah has more than 20 years’ experience in PR and marketing communications across a variety of industries in both agency and in-house roles nationally as well as internationally. Deborah is currently working as a university lecturer at UWTSD in international Travel and tourism management, returning to the very first course she began her education. Deborah has lectured in international hotel management undertaking her MBA International Hotel Management.

"I’m delighted to have the opportunity as an Ambassador in this programme to encourage more global participation for conferencing and events in Wales. Growth in the hospitality industry and growth in Wales as a wonderful destination for MICE events is important for the future of our students as well as for the future of Welsh tourism. By introducing the Welsh culture and heritage that encapsulates the friendliness of hospitality to the rest of the world with many state of the art facilities in wonderful environments as part of these events, is a way to drive this future potential forward to make lasting memories."

Jacqui Jones

Programme Manager & Senior Lecturer in Events & International Tourism Management, University of Wales Trinity St David (UWTSD)

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Program Director for Undergrad and Postgrad programs in School of Tourism & Hospitality including International Travel, Tourism, Events, Leisure & Masters programmes. A dedicated International Travel, Tourism, Hospitality & Sports Events Professional. Passionate about Talent Development, Guest Service Excellence & Wales.

"I am passionate about Wales, proud to be invited to become an Ambassador and excited to start working with fellow Ambassadors to showcase our beautiful country to business event professionals. The goal is not just about attracting more global conferences to Wales but developing the next generation of event professionals to create successful and memorable events and a lasting legacy for tourism in Wales."

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