For event organisers, the achievement showcases the strength of Wales' venues, hospitality and delegate experiences.
The Celtic Collection has made history as the first Welsh hospitality company to receive the AA Group of the Year award, a prestigious recognition celebrating excellence in hospitality, guest experience and business growth. Presented at the AA Hospitality Awards, the accolade reflects the quality and consistency delivered across the Collection's diverse portfolio of venues and accommodation.
For business event organisers, the award highlights the strength of a collection that includes renowned conference, meetings and accommodation facilities across South Wales. Originating from the internationally recognised Celtic Manor Resort, The Celtic Collection now encompasses 13 hotels and venues, offering a range of settings for conferences, exhibitions, incentive programmes, executive retreats and corporate meetings.
Central to the portfolio is the International Convention Centre Wales (ICC Wales), operated in partnership with the Welsh Government. Together with the Celtic Manor Resort, ICC Wales offers a compelling proposition for national and international events, combining flexible event space with access to extensive accommodation, wellness facilities and renowned hospitality across the wider Celtic Collection.
The Collection's continued growth has been supported by strategic investment and partnerships across Wales. Properties including The Parkgate Hotel in Cardiff and St Brides Spa Hotel in Pembrokeshire have received significant industry recognition in recent years, demonstrating a commitment to delivering high-quality guest experiences across both urban and coastal destinations.
Sustainability also remains a key priority. In 2026, The Celtic Collection achieved ISO 14001 certification across its entire group, reinforcing its long-term commitment to environmental responsibility and supporting the growing demand from event organisers for sustainable venues and business events practices.
As Wales continues to strengthen its profile as a destination for meetings, conferences and incentives, The Celtic Collection's latest achievement demonstrates the quality, expertise and hospitality available to event organisers seeking memorable experiences for delegates and attendees.
To find out more about Wales' business events offer, explore our related spotlight pages below and discover the venues, hotels and event facilities available across The Celtic Collection.
