Why choose this programme
This incentive experience celebrates achievement through access, nature and culture. It is designed for groups seeking more than a traditional incentive programme, creating opportunities for meaningful shared experiences, stronger connections and a genuine sense of belonging.
- Exceptional Access: Private wildlife encounters, hosted dining and behind-the-scenes access to Welsh makers and landscapes
- Authentic Wales: Food, storytelling, craft, language, landscape and local hosts create a programme rooted in place
- Rewarding pace: Adventure and discovery are balanced with spa time, wellbeing, premium hosting and moments of reflection.
- Planner confidence: A clear route, quality accommodation and flexible experience options help make the programme easy to shape for different group needs.
Signature experiences
- Private coastal wildlife encounters
- Explore the Pembrokeshire coastline by boat, with opportunities to see coastal wildlife and connect with one of Wales' most spectacular marine environments
- Culinary experiences rooted in place
- Hosted dining can include private dining at Penally Abbey, vineyard pairings, Welsh cheese experiences, Welsh whisky or spirits tastings and foraged tasting menus
- Creative Welsh culture
- Hands-on experiences can include love spoon carving, coastal skincare creation, photography, watercolour painting and artisan maker-led workshops.
Rural Wales and celebration - Delegates can experience e-biking, horse riding or sheepdog handling before a hosted dinner and private musical performance.
Wellness, lavender and dark skies - Exclusive use of Welsh Lavender Farm, optional wellbeing and creative workshops, Elan Valley tour and a dark sky experience.
Sample programme overview
Day 1 | Arrival, spa time and private dining
Arrive into Pembrokeshire and transfer to St Brides Spa Hotel. Allow time for coastal or spa downtime before a private dinner at Penally Abbey. Optional enhancements include Welsh cheese, vineyard pairings or Welsh whisky and spirits tasting.
Day 2 | Coastline adventure, creativity and foraged food
Choose from coastal wildlife, coasteering, beach cookery, foraging or creative workshops. End the day with a hosted foraged tasting dinner that connects the menu to the surrounding landscape.
Day 3 | From coast to countryside
Move inland for e-bike touring, horse riding or a rural Welsh heritage experience, including sheepdog handling. Continue to Mid Wales for a hosted dinner and an intimate Welsh musical encounter.
Day 4 | Wellness, landscape and dark sky wonder
Enjoy exclusive time at Welsh Lavender Farm with optional perfumery, yoga, printmaking or behind-the-scenes lavender experiences. Continue to Elan Valley for a ranger-led walk, astronomy and a farewell banquet beneath the stars.
Final morning | Departure
Use the final morning for a relaxed breakfast, reflection, onward transfers and optional extensions depending on flight or onward travel needs.
Accommodation
- St Brides Spa Hotel
A coastal spa hotel in Saundersfoot West Wales, offering sea views, award-winning dining, wellbeing facilities and a strong setting for relaxed arrival and reward-focused downtime. - Barn at Brynich
A converted 18th-century hay barn in the Bannau Brycheiniog National Park, Mid Wales providing characterful rural space for group dining, workshops, informal networking and celebration.
